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MICE관광지 관리론

  • 강좌명: MICE관광지 관리론
  • 교육형태: 이론
  • 교육시기: 2016년 9월 예정
  • 교육시간: 총 48시간
  • 인정학점: 3학점
  • 수강인원: 30명
  • 필요성
    • The course is needed to understand the system and environment of convention industry as a basic course of studying convention and exhibition management. It also aims to develop students’ academic skills in particular researching, data analysis, industry awareness & creative and innovative thinking.
  • 차별성
    1) The course consists of variety of teaching methods including lectures, round table discussions, case studies of group projects and presentation, and students are encouraged to participate in the class actively
    2) Guest speakers of the convention field will invited to enhance the filed knowledge.
  • 운영목표
    • This course will enable students to understand the system of Convention.
  • 기대효과
    1) After the course, students are able to understand the role of marketing in the convention industry.
    2) Students are able to make destination marketing plan hy applying various marketing theories.
    3) Students can identify and discuss general issues for convention market.
  • 출결관리 방법
    • Class attendance : 10%
    • In class presentations and group projects : 20%
    • Mid term Exam : 30%
    • Final Exam: 30%
    • Final Project : 10%
  • 커리큘럼
  • 일정

    강의 주제 및 내용

    1주

    강의 소개 (Introduction of Destination Marketing and Management)

    2주

    Destination marketing and management: Sc\ope, Definition, and Structures

    3주

    Travel motivation, benefits and constraints to Destinations

    4주

    Traveller decision making

    5주

    Destination information search strategies

    6주

    Destination marketing researchL issues and challenges

    7주

    Destination branding and positioning

    8주

    Mid-term

    9주

    Destination image development and communications

    10주

    Destination marketing systems: Critical factors for functional design and management

    11주

    Online community and destination marketing (e-tourism)

    12주

    Event and destination management

    13주

    Collaborative destination marketing

    14주

    Tourism and convention development and destination community residents

    15주

    A Model of Destination competitiveness and sustainability

    16주

    Final


    ※강의 내용은 사정에 따라 조정될 수 있습니다. 

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